About Us

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History of OMC

Old Man Creek Bull Farm’s journey began in 2008 with the management of Willowlee, evolving through holistic management practices and innovative farming techniques. Over the years, OMC has grown from its initial herd to become a respected breeder, hosting significant sales and overcoming challenges like drought. By focusing on quality and strategic breeding, OMC has established itself as a leader in grass-fed bulls, culminating in the return to private treaty sales in 2024 with a robust offering of 30 bulls.

2024

Returned to OMC, selling 30 bulls via private treaty.

2023

Hosted the Pharo Cattle Australia Southern Sale, offering 26 bulls.

2022

Hosted the Pharo Cattle Company Southern Sale, offering 23 bulls.

2020-2021

Sold bulls via private treaty; held the first on-property sale, selling 15 bulls.

2018-2019

Attended RCS’s Grazing for Profit program; experienced a very dry period at the end of 2019, leading to the culling of the cow herd down to 45 head in response to drought conditions, which helped maintain animals that met breeding objectives.

2017

Attended Pharo Cattle Company bull work days in Colorado, USA; purchased cows from Landfall, Coolana, Rennylea, and Wattletop, and joined 120 stud cows.

2016

Established OMC (Old Man Creek) grass-fed bulls, starting with the purchase of 24 cows and calves.

2012-2014

Implemented wire and water systems on Willowlee, subdividing from 12 paddocks to 24 and installing 45 hydrants/watering points, enabling the use of temporary electric fencing.

2011

Undertook Holistic Management training with Bruce Ward; 8 families was formed.

2008

Took over running Willowlee from the larger family farm.

Mission and Vision

Our mission is to produce bulls that enhance farm profitability and sustainability.

Our Vision

Our vision is to live in a landscape where its hard to see where the earth ends and the universe begins

We envision a future where our breeding practices contribute to healthier ecosystems and more efficient farming operations.

Fourth Generation farmer

Meet the dedicated team behind Old Man Creek, led by Michael Gooden. Our team combines decades of experience in cattle breeding and farm management.

Our Philosophy

At Old Man Creek, we focus on breeding for fertility, longevity, calving ease, and optimal mature cow weight. We believe in the power of data-driven breeding decisions and sustainable farming practices.

You can not manage what you do not measure – Peter Drucker

Testimonials

Success Stories

David Bushell

Temora NSW

I purchased an OMC bull to join my heifers, and I couldn’t be more pleased with the results. All the heifers calved successfully with ease, and I highly recommend OMC for their exceptional bulls.

Nick Austin

Mundarlo NSW

I had heard about the Pharo Cattle philosophy and thought it would align well with our breeding goals, so I attended the Southern Assessment Day in 2022. It was my first time witnessing this process and I was impressed with the rigorous assessment of each bull. On the back of this, I purchased four bulls at the 2022 Southern Sale. It has to be noted that the bulls were held behind a single strand of polywire and were happy for buyers to wander amongst them, a testament to their temperament and handling. Once delivered home, the bulls went straight out with the cows and went about their business with no injury nor breakdown. If you are looking for naturally raised bulls then I can definitely recommend OMC. - Nick Austin, Mundarlo Pastoral

Mitch and Bec Lee

Armidale, NSW

We had full confidence in the OMC program for the fact that the cow herd is pushed hard, and not pampered like 99% of the studs out there. Structure is taken seriously and verified independently which I think should be a basic requirement to register them. We’d rather the culls fall out of the studs herd and not ours. The yearling bulls we bought have since done multiple joinings and never missed a beat with no feeding or pampering.